As part of a digital transformation project for the Stanley Group of Companies, I was responsible for designing and building the websites across three core brands: JBM Environmental Services, Synergy Demolition Group, and Offshore-Wastemanagement.com. Each company operates under the group's umbrella, providing specialist services across waste management, demolition, and offshore solutions throughout the UK.
The project aimed to generate qualified leads, improve user experience, modernise the brand presence, and unify the group's identity under one cohesive digital strategy. While JBM and Synergy underwent complete redesigns of outdated websites, both Stanley Group and Offshore-Wastemanagement.com were built entirely from the ground up.
Working independently, I handled end-to-end delivery of the project covering everything from initial wireframes and visual design, through to front-end development, content integration, SEO fundamentals, and launch support. I collaborated closely with the Head of Sales, Office Manager, and Company Director, incorporating their feedback throughout the process to ensure the websites aligned with each brand’s goals and audience.
The websites were designed in Figma to create clear, user-centred layouts and visual prototypes. Development took place on WordPress using Elementor, allowing for flexible, client-friendly content management. I also incorporated HTML and CSS for custom styling to ensure brand consistency and responsive design across devices. Throughout the project, I used Adobe Suite for asset creation and leveraged AI tools to streamline content generation. Additionally, I explored integrating AI chatbots to improve user engagement, though this feature was not implemented in the final launch.
A key challenge was modernising outdated websites while carefully preserving specific elements that stakeholders wanted to retain. This involved extensive updates to both the front-end design and back-end functionality without disrupting established features important to the client’s operations. Through close collaboration and iterative feedback sessions with the stakeholders, I balanced innovation with tradition, delivering fresh, improved user experiences while respecting the group’s unique requirements.
The redesigned websites led to a noticeable increase in qualified leads, improved user engagement through clearer navigation and more responsive layouts, and significantly streamlined content management for internal teams. By aligning modern UX practices with stakeholder priorities, the project delivered measurable business value across the group.